About Us

NEW is a full-service consulting firm in the education marketplace for both K-12 and post-secondary education. We specialize in industry and market research, market development, business development, and strategic consulting to provide our customers with the knowledge they need to make the right strategic decisions.

Our Approach:

We help our clients better understand the markets they want to enter and help them approach those markets effectively. With decades of experience in the educational marketplace, we are well positioned to help our clients plan and execute programs that lead them successfully into the future.

Our industry research practices and the variety of clients we serve keep us learning every day. This is why we love what we do.


NEW Publishing Solutions was founded in 2008 by partners Jim Nye, Jean Elkin, and Ilse Wolfe. NEW is an acronym formed by the initial letters of the founder's last names. As a word, NEW describes the fresh, creative solutions the partners' combined experience could provide.

With decades of experience in K-12 and higher education publishing and digital solutions, the partnership has truly been greater than the sum of its parts. Poised to take publishers and digital solutions providers into new markets and to grow their presence in existing markets, NEW has built a respected reputation for innovation and excellence.

NEW Solutions

But now it is time to make NEW even NEWer. Our firm is growing, with new partners, consultants, and an ever-growing list of clients. In addition to our relationships with publishers and other content providers, our work now extends much further into educational technology and digital solutions.

Our expertise lies in the education industry. If you want to position your product or service effectively, we can make it happen.