Message Development and Deployment
Sending the right message to the right audience is crucial in the launch of a new product or service. We have extensive experience developing, testing, and delivering strategic messaging. We can work with you to craft the right advertising campaign and to employ the most effective communications channels for your audience.
No single approach works to reach the variety of audiences within an institution: students; faculty, administration, technology support. Our communications campaigns begin with a deep understanding of the needs of specific audiences, so that messaging is both clearly presented and helpful. We have extensive experience building communication networks within an institution to deliver your message to the right audience at the right time . We can craft your messaging and deliver it through a variety of channels, including webinars, peer networks, and existing campus communication modes (websites, newsletters, regularly scheduled training sessions, and/or email). NEW has had great success developing communication plans along with campus leaders, which often has the highest impact.