Our Services

NEW's expertise in the education marketplace and decades of experience positioning new products means our clients benefit from both reliable and innovative NEW solutions. 

Market Research & Insight

 

We work with you to design the project that best meets your insight needs, through a variety of tested research practices:

  • In-depth interviews

  • Focus groups

  • Advisory panels

  • Market surveys

  • Win-Loss studies

Market Development

 

Is your product ready for market? Is the market ready for your product? Understanding your customer is the foundation for a successful go-to-market strategy. We’ll help you get to know your students, teachers, faculty, administrators so that by product launch they are ready for you.

Communications

 

Effective communications take your market-ready product or service over the finish line. From brand development to scheduling posts, NEW will turn a clever tagline into measurable deliverables.

  • Branding workshops

  • Audience persona development

  • Message creation & testing

Event Marketing

 

Events—live or virtual—when done right are high impact. They can drive a communications plan for months, leaving impressions on your audience whether they attend or not. They can also drain internal resources. Let NEW create and execute your high impact events:

  • Webinar series

  • Monthly discussion panels

  • One-day symposium

  • Multi-day user conference

Let’s Talk!

Whether you are an established company, start-up, non-profit or foundation in the educational marketplace, we can guide you, partner with you, or run your project for you. Let NEW be your solution.